Key Account Management
Working with key accounts can be both rewarding and frustrating. It is important to ensure that “exciting” sales opportunities are profitable and that the brand is protected from erosion through mass selling. Strong business plans and joint initiatives are important for success.
Building trusted relationships at this level are paramount to the success of a trading relationship.
Having worked within these environments we can assist you in making this part of your business successful;
- Understanding the different trading requirements
- Ensuring a profitable relationship
- Managing the Brand in a highly visible environment
- Structured range to ensure the elimination of “cherry Picking”
- Working with Own Branded ranges
- Implement business plans
- Accurate forecasting to eliminate loss of sales through product shortages